Addressed mail items (Direct Mail) can create a more personal touch, with the ability to personalise a creative to a recipient and their location, this media channel can create more standout for your brand, creating more cut-through against some of the digital channels your competitors might be using.
With a physical item, people have more time to read, review or revisit the content sent to them. Mailshots for the travel and tourism industry are a great opportunity to create awareness and create a mini show-case of what is on offer for your business and brand. This could be strong visuals for your local attraction, details of where to visit for a tourist board or specific offers for holiday locations or hotels.
With the right mailing data and relevant messaging your postal campaign message will be relevant, encouraging action. With Posthub’s consultative advice and practical mail management and final mile delivery support, your publisher communications can be delivered to the audience most likely to purchase your products or services.
Mailing Campaign Examples for Hospitality, Travel and Tourism Companies:
Posthub offers both practical and consultative guidance for all aspects of the mailing process. We are on hand to help manage the delivery of your items (if you have already identified your data list) and give relevant support to help find print management or mailing house. We ensure your postal campaigns are cost-effective by providing mail data services including mailing data sortation and mail data cleansing.
Posthub is focused on providing solutions to support you and your business. With over a decade of combined experience in the industry, the Posthub team will seamlessly and confidently guide your mailing campaign through the postal journey, from planning to mail delivery. Our client-focused experts will simplify the complexity of your data and mail requirements to deliver effective campaigns. Posthub is part of the Whistl Group, the UK's largest downstream mail operator, giving your business the most cost-effective rates, based on our consolidated mail discounts.
Direct Mail marketing can be a very cost-effective channel It can be used as a stand-alone channel supporting local or regional messaging for tourism boards or specific attractions.
For the larger travel brand, national campaigns can be created to target a larger base for increased reach and relevance of the travel message.
Posthub works with you to determine your campaign timings, volumes and delivery costs. With access to the best-in-class delivery partners, we work within your budget and access all of the most relevant incentives and promotions to give you the best return on investment available. To aid the effectiveness of your campaign, here at Posthub we offer a range of practical data cleansing services to ensure your data is both accurate and GDPR compliant, saving your business time, money and helping you achieve effective data-driven mailings.
Background: Encourage holidaymakers to combat the low they felt after returning from a trip by booking their next journey with Virgin Holidays, rather than short-haul carriers
Strategy: The Welcome Home Programme used the “peak-end” behavioural economics principle, where changing the end of an experience – in this case, to match the level of service provided during a passenger’s initial booking – positively affects perception.
Direct Mail was used as part of a multi-media campaign for a nostalgic, personalised “miss you already” postcards were waiting on people’s doorsteps when they arrived home.
These were followed up with personalised mugs, recipes based on previous destinations and a money-off voucher to boost new bookings.
The blend of nostalgia and planning kept holiday desire high. The excitement was channelled into action using personalised “count-up” emails showing customers how long it had been since their last holiday, and inspiring them with fresh destination suggestions based on their browsing habits.
Results: Overall, the campaign was the main contributor to a 10% increase in loyalty in 2018, equating to a £2.2m in revenue and 30:1 ROI.
Here at Posthub, you will be allocated a personal Postal Manager. Speak to us to find out how we can help.
Or let us give you some ideas on how we can help you drive your business forward.