Print marketing and distribution are central to many publishers’ businesses. InPublishing sits down with Posthub's Neil Carter to discuss the enduring appeal of print and what publishers can do to improve their performance.
Topics discussed included:
- What benefits of print marketing have over digital marketing?
- The trends in publishers' direct mail activities?
- How to improve the sustainability of the print subscription channel?
- What can publishers do to improve the performance of their direct mail marketing?
- Data cleansing for improved effectiveness?
- When budgeting for postage, what should publishers consider?
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